Re-Branding: Stationery

The next re-branding project to tackle in my Intermediate Graphic Design class is Stationery. The assignment called for me to design the following:

1. Letterhead
2. Business Card
3. Envelope

For mine, I decided to accentuate the occurrence of the number three throughout researching and designing for this my client. Most notibly in the three colors of the Ethiopian flag that I kept trying to incorporate in my initial logo sketches, as well as the three tittles in the text of my client’s name.

For the final product, I punched holes where you see the dots in the physical copies of the stationary.

stationerybig

I also plan on incorporating this design motif in the next project, a direct mailer for my client.

Expressive Typography: Quote

Expressive Typography: Quote

My second project in Introduction to Graphic Design was as follows:

Create a typographic composition using a quote and enhancing the meaning of content using expressive typographic form.

Here are some examples that I found inspiring:

tumblr_m6r10uzrK31rxmd5mo4_500   images

images-1   images-2

tumblr_lsnpj4pj0n1r19xr51   related-108


The images above were examples of expressive typography based on one word. Below are some sketches for my quote:

“I love chasing the dark. That which is hidden. I like licking it like an ice cream.”
– Tori Amos

quotesketches   quotesketches2

Below is my latest digital draft.

Typography-Project-draft

Re-Branding: Logo Drafts

Here are some rough ideas for a logo I am working on for a school project in Intermediate Graphic Design.

Upon posting the last above logo, I didn’t like what I saw. It conveyed a cold, stern feel, when Kimi is quite the opposite. I immediately wanted only the K and B capitalized. Have already printed and mounted that logo, and made the changes to entertain myself. I loved it and decided I would just used the redesigned logo in the future. When I got to class, a classmate had rubber cement. I seized the opportunity, reprinted, ripped off my old print, and mounted this.

Martin Luther King Jr. Commemorative Poster

Martin Luther King Jr. Commemorative Poster

mlk

The first assignment for my Intermediate Graphic Design class was to create a commemorative poster design honoring the legacy of Dr. Martin Luther King, Jr. Dr. King didn’t plan on including the phrase, “I have a dream,” in his famous address. It wasn’t until gospel singer Mahalia Jackson, positioned close by him, suggested that Martin, “tell them about the dream.” He then proceeded with, “I Have A Dream.” He went on to say during his speech,

I have a dream that one day down in Alabama with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification, one day right there in Alabama, little black boys and black girls will be able to join hands with the little white boys and white girls as sisters and brothers. I have a dream today.

mlkposter

I found the phrase “having his lips dripping,” to be a very powerful and poetic metaphor that could be used for not only the hate speech and bloodshed of the time, but the power of words in general. The words of Dr. King’s speech still resonate with humanity decades later, and continue to elicit peaceful change around the world. I chose to symbolize this imagery with a nod to the pop art movement that was concurrently happening during the same decade as the civil rights movement.

Yogi Tea Ad Series

Yogi Tea Ad Series


A collage advertisement series project for my Introduction to Graphic Design class. For this, my second project, I chose to do a series for Yogi Tea. The series combined actual product typography, company logos, and out-sourced drawings from various artists whose selection was inspired by the various Yogi Tea products.

Yogi Tea Selection
– Green Tea Energy
– Breathe Deep
– Detox


yogiadseries

 

I did not do the illustrations featured in these mock advertisements. Credits below

Breathing Underwater by julianoegel
Songs for an overworked college student by (?)
Alan “The Hangover II” by TomasMX