Select Page Mock Redesign


Below is a screen cap and a bit of information about CDUniverse from their about page.

Established in 1996, CD Universe is a leading Internet retailer specializing in the sale of domestic and imported music CDs and Imports, movies and video games to customers all over the world. We offer everyday low prices and a selection of product that is unmatched.


I wanted to stick with the current blue color choices from the site’s current logo, and opted to use shades from that as the background color for stationary header bar and footer. The rough interactive wireframes gave me the idea to use the main features. I included in the header; like the logo, search bar account/profile link and cart link. I opted to use icons for the cart and account links.

Font Selection

I decided to use Google Web Fonts to make things look great and practical. I wanted to stick as close as possible to the original font choice of the company. They used a sans serif, thick font, with a square tittle for the “i” character. These three aspects guided my selection process. The fonts I considered were:

• Roboto
• Oxygen
• Raleway

I opted to go with Raleway because it has 9 different styles available from very thin to very bold. Oxygen only had three styles. The “C” character in Roboto was not circular enough. I chose to mostly use 16 px or above font size in most of the type to ensure the site is easily read.

Critique Implementation

Upon peer critique, I implemented the following changes and modifications into the presentation of the project.

• competitor analysis
• user flow chart


I set out to design a presentation to make my design decisions clear and incorporate the major aspects of the project so far. I designed thumbnails by hand, then designed drafts in Adobe Illustrator, and made a project final presentation in Keynote.

Final Project

To see the results, visit my portfolio. Mock Redesign

During my first semester at The Academy of Art University, one of the projects we focused on for my Principles of UX class was to redesign an existing e-commerce website. We were asked to pick one website to redesign and improve the UX. We were to decide if we wanted to radically change the way the page looks or refine the features to be more usable. The professor advised the class to ultimately choose the option that we feel the most inspired to accomplish.

I chose the site While the offer a variety of merchandise, the user experience was not very pleasant.

For an overview of this project, visit my portfolio.


I started off by designing a wireframe. The professor asked us to design using simple squares and boxes that illustrate where the content would go.


Then I began to research and analyze the competition, seeing what others websites offered or might be doing more effectively.

The next phase called for us to work to improve the layout/design aspects. I created a hypothetical screenshot of what my redesigned homepage would look like, as well as a mobile version of the redesign.


Next, I designed a mobile layout mockup.


Final Project

To see the results, visit my portfolio.

Blair Witch Fan Club

Blair Witch Fan Club

Summer 1999 – June 2002


The Blair Witch Fan Club was created to provide an enjoyable place for fans of The Blair Witch Project to communicate and interact with one another. The site first came to be sometime in the summer of 1999. During the peak of the site’s popularity, the domain was shutdown repeatedly because it was overloading various host’s servers. It flourished for a few years with the help of a few volunteer moderators. The The Blair Witch Fan Club system was powered by UBB.classic.

The Blair Witch Fan Club was featured on a California news station’s story on The Blair Witch Project. Philadelphia Inquirer mentioned the thread the Heather Donahue Haiku Corner in an article about The Blair Witch Project. It was also mentioned at Corona Comming Attractions’ Blair Witch 2 page. The Blair Witch Fan Club grew to be the largest Blair Witch fan community on the web, has received recognition from press, as well as the creators of the Blair Witch, had a loyal group of regular visitors, and continued for years to grow and support the fans.