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BackstreetMerch.com

Mock Redesign

The Challenge

During my first semester at The Academy of Art University, one of the projects we focused on for my Principles of UX class was to redesign an existing e-commerce website. We were asked to pick one website to redesign and improve the UX. We were to decide if we wanted to radically change the way the page looks or refine the features to be more usable. The professor advised the class to ultimately choose the option that we feel the most inspired to accomplish. I chose the site BackstreetMerch.com. While the offer a variety of merchandise, the user experience was not very pleasant.

The Solution

I started off by designing a wireframe. The professor asked us to design using simple squares and boxes that illustrate where the content would go. Then I began to research and analyze the competition, seeing what others websites offered or might be doing more effectively. The next phase called for us to work to improve the layout/design aspects. I created a hypothetical screenshot of what my redesigned homepage would look like, as well as a mobile version of the redesign. Next, I designed a mobile layout mockup.

Complete Corporate Identity

I Rethought Everything

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Corporate Rebranding

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Website Redesign

Day Turnaround

Amazing Result

Responsive Web Design

Mobile Friendly

Uses a responsive web design with an optimal viewing experience across a wide range of devices.

Tons of Features

Includes lots of modern features that bring a great user experience that also increases customer engagement.

Demographic Studies

Customer demographics of the company were taken into consideration during all design decisions.
  • Mobile Sales 80% 80%
  • Website Traffic 50% 50%
  • Conversion Rate 75% 75%
  • Email Subscribers 60% 60%

Tons of Potential

This proposed redesign provides a very smooth and optimized experience on every device that potentially leads to increased user engagement and product sales. The company would see a growth in profits and return customers.

 

More Info

For more insight into the creative process of this project, read this blog post.

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